Allison Castle

Strategic Communications and Public Relations

Allison Castle is a visionary who brings a no-nonsense approach to strategic communications and effective policy making. During a career spanning the worlds of business, government, nonprofits and politics, she has earned the reputation of an insightful tactician who always calls them like she sees them.

Her keen mastery of the intricacies of state government was honed while serving as a senior advisor to the Governor, Attorney General and Comptroller, and at the Texas Department of Insurance. She has a firm grip on the state’s complex policy, legal and budget issues and a sixth sense about the communications implications of pending decisions, a sense that has been proven true time and again on some of the most important issues facing our state.

Allison directly advised Gov. Rick Perry for more than six years in her role as his press secretary and communications director. She crafted and guided the execution of a strategy that gained global attention for the Governor’s priorities, ranging from health care and public safety to establishing Texas as a biotech hub (“America’s ‘third coast’ for high-tech innovation.) She and her team garnered untold volumes of coverage for the state’s successful economic development efforts to bring global corporations and jobs to Texas.

Focused and diligent in times of crisis, Allison has helped guide the state’s media response through everything from public health emergencies and natural disasters to the Governor’s Mansion arson, renovation and grand reopening.

Allison and her team also deftly handled the media strategy, messaging and stakeholder engagement on some of the state’s most important legal cases before the 5th Circuit Court of Appeals and the U.S. Supreme Court.

In one job after another, Allison has imposed tight communications discipline, crafted effective strategy and maximized the impact of that organization’s story. Her strong relationships with the Texas political press, easy alignment with senior leaders and sharp communications skills combine to make her an unparalleled asset to organizations anxious to shape the public conversation.